GENDER PERSPECTIVES on MEDIA Bias

GENDER PERSPECTIVES on MEDIA Bias

GENDER PERSPECTIVES

Gender is a hot topic from the end of 19^th century. Media has involved in this issue greatly. The birth and rise of feminism was often boosted by media. They follow pro-liberal-feminist perspectives. It should be acknowledged,but at the same time we should regret about the way media portrays women. It is the media who made women a marketable commodity. Even their feminist perspective is a method of marketing.

With the coming of Advertisements, women’s were started using as a commodity. For descriptively, her beauty was marketed. They popularised their feminine nature. Media set up some social constrains,like women are feminine and weak in nature, she is emotional and sensitive, through the mediums of serials and films. Even in adds, they were portrayed like that. Her skin colour was marketed and her nudity too. They made out a beauty sense that nudity and semi nudity was beautiful and portrayed such attempts as modern and civilised. This marketing civilisation was further hanged by radical feminists. They were the one who contributed patriarchy at once and in the course of time, upon the need of time, they market the need. Now it is the era of feminism, tomorrow it may be something else. It is purely the the demand and supply needs of market being fulfilled. The good and bad, the normative approach was even slaughtered by media. They created normative ethics, upon the need of capitalists.

Not only the women body was marketed her emotions and feelings too was marketed. Women tears and emotions were of great demand. Even the sanity of love was pictured purely as sex. She was raped again and again in media.

If we ask the question, who feminised women? Its sure that your answer will root on media to some extent.

Media also holds a theory of fascism in its selection. You can only see, anglicised, foreign/high reputed educated personalities on screen, who are fair looking too.. this holds to some extent the theory of fascism. This is creating a superiority or elite class-dominance in media. You cannot find blacks in hot debates, you cannot find dalits in mainstream media, you cannot find back drown people of rural India on mainstream. There is an elite class-dominance on mainstream particularly on visual media's. Even mainstream media does not regard language as a function of topography. It always the Harvard model is preferred. This is a dangerous symptom.

source- www.ashiquealit.blogspot.com